There is no doubt that the digital economy is changing every industry. Invest in connections you make with online performers. The growing popularity of niche sites, such as Onlyfans, has led to explosive growth among online performers. These influencers are a great way to reach a specific audience by tapping into their followers and viewers. However, working with these types of partnerships isn’t always easy. You’ll need to strike the right balance between being kind but also firm about what you expect from them as an advertiser for your brand or product. Here are some tips on how to create a win-win situation from the beginning with these online performers:
Communicate your expectations upfront
A common mistake brands make is to expect their online performer to jump through hoops without first having a conversation about expectations. It’s important to know the type of content your online performer is willing to share on their social media channels. You also need to understand where your online performer is coming from in terms of their fan base. For example, if your online performer has a mainly LGBT following, and you’re promoting a product that only targets straight women, this won’t go over well. There are also potential copyright issues if your online performer tries to use your product and the packaging is visible in their photos.
Determine what you’ll pay and when you’ll pay it
You’ll want to decide in advance what you’re willing to pay and when you’re planning on paying it. Many online performers will work on an up-front basis. This means you pay them right away and then get a service. One tip is to never pay a large upfront fee unless you've tried to message together a few times. If you agree on a flat fee, you’ll need to plan for this upfront. Another option is to pay or a long term plan.
Ask for what they are into
If you’re working with an online performer who is engaging in sponsored content, ask them what they are into. This will help you find an online performer who will be truly excited about your product. You also want to make sure that the online performer isn’t pushing the boundaries too far. sponsored content is a big business. Some online performers are more interested in pushing the boundaries by posting content that is highly sexual, while others will want to post more lifestyle-type content. If you’re unsure about what type of content you should be looking for, reach out to your ad agency for advice.
Set boundaries for what they like and what you like
Working with online performers is a unique situation. Since it’s a sponsored post, you need to make sure that you aren’t crossing any boundaries and that your online performer is comfortable with the content they are posting. You don’t want to end up in some kind of scandal that ends up hurting your personality. They should have some experience dealing with these types of partnerships.
Working with online performers can be a great way to make connections. But before you start engaging in these partnerships, make sure you treat online performers the right way. Communicate your expectations and find out what they are into. It’s also important to determine what you’ll pay and when you’ll pay it. You’ll also want to set boundaries for what they like and what you like. These are three important tips for creating a win-win situation when working with online performers.